Sram Red 10 Speed Shift/Brake Lever Egrodynamic Right:

The new SRAM RED ErgoDynamic Shifters represent their most advanced thinking yet on perfecting the interface between rider and bike.

SRAM has scrutinized everything, including the transition between handlebar and hoods, the grip texture, finger wrap, and the separate interfaces with both the shifter and brake lever. The result is an extremely comfortable, highly individual fit that makes the shifters feel like a natural extension of the rider.